The Breakthrough Company: How Everyday Companies Become Extraordinary PerformersBy Keith R. McFarland
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Product Description
Based on a five-year, 7,000-company studyThe vast majority of small businesses stay small–and not by choice. Only the most savvy and persistent–a tiny one tenth of one percent–break through to the very highest ranks. In The Breakthrough Company, technology CEO and Fortune 500 consultant Keith McFarland draws upon an extensive empirical study to reveal exactly how everyday companies become extraordinary, showing that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate–from small startup to industry leader.With powerful and specific action steps concluding each chapter–and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability–The Breakthrough Company is stuffed with real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.
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