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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
By Anthony Ulwick

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Editorial Reviews
From the Back Cover "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." --Clayton Christensen, author of The Innovator's Solution
"We are institutionalizing across the entire company desired outcomes as the essential form of customer input we collect in research, and we've seen the powerful results it's had in our product development, marketing, and sales groups." --Jeff Baker, Senior Market Research Manager, Corporate Market Research, Microsoft
"Outcome-driven thinking made it possible for us to hit a home run in the mature and competitive circular saw market. The Bosch CS20 is a breakthrough innovation and a hit with both users and our channel partners." --Jason Schickerling, Product Manager, Bosch CS20
"Being outcome-driven enabled us to grow our market share in the angioplasty balloon market from less than 1 percent to over 20 percent and to create the stent, which became a billion-dollar business in less than two years." --Rick Faleschini, Vice President of Marketing, Johnson & Johnson
"This approach enabled us to devise breakthrough Web-based service solutions and to make valued operational process changes. Knowing where to focus our creativity made all the difference in the world." --Paul Zarookian, Executive Vice President, Financing Division, A. I. Imperial
"This methodology was used to create the PRO7150 and the TalkAbout--two of our best-selling radio products to date. It was also used to build a valuable patent portfolio in the fuel cell market without making a large investment in technology." --Dr. Robert Pennisi, Director, Advanced Product Technology Center, Motorola
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Hot Price

Creating Breakthrough Products: Innovation from Product Planning to Program Approval
By Jonathan Cagan, Craig M. Vogel

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Product Description
Transforms innovation from serendipity to science, giving you the tools for creating products that change the rules of the game and achieve significant competitive advantage.
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Bestseller

The Lost Symbol (Hardcover)

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Editorial Reviews
Amazon.com ReviewLet's start with the question every Dan Brown fan wants answered: Is The Lost Symbol as good as The Da Vinci Code? Simply put, yes. Brown has mastered the art of blending nail-biting suspense with random arcana (from pop science to religion), and The Lost Symbol is an enthralling mix. And what a dazzling accomplishment that is, considering that rabid fans and skeptics alike are scrutinizing every word. The Lost Symbol begins with an ancient ritual, a shadowy enclave, and of course, a secret. Readers know they are in Dan Brown territory when, by the end of the first chapter, a secret within a secret is revealed. To tell too much would ruin the fun of reading this delicious thriller, so you will find no spoilers here. Suffice it to say that as with many series featuring a recurring character, there is a bit of a formula at work (one that fans will love). Again, brilliant Harvard professor Robert Langdon finds himself in a predicament that requires his vast knowledge of symbology and superior problem-solving skills to save the day. The setting, unlike other Robert Langdon novels, is stateside, and in Brown's hands Washington D.C. is as fascinating as Paris or Vatican City (note to the D.C. tourism board: get your "Lost Symbol" tour in order). And, as with other Dan Brown books, the pace is relentless, the revelations many, and there is an endless parade of intriguing factoids that will make you feel like you are spending the afternoon with Robert Langdon and the guys from Mythbusters. Nothing is as it seems in a Robert Langdon novel, and The Lost Symbol itself is no exception--a page-turner to be sure, but Brown also challenges his fans to open their minds to new information. Skeptical? Imagine how many other thrillers would spawn millions of Google searches for noetic science, superstring theory, and Apotheosis of Washington. The Lost Symbol is brain candy of the best sort--just make sure to set aside time to enjoy your meal. --Daphne Durham
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The Breakthrough Company

The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
By Keith R. McFarland

List Price: $16.00
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Product Description
Based on a five-year, 7,000-company studyThe vast majority of small businesses stay small–and not by choice. Only the most savvy and persistent–a tiny one tenth of one percent–break through to the very highest ranks. In The Breakthrough Company, technology CEO and Fortune 500 consultant Keith McFarland draws upon an extensive empirical study to reveal exactly how everyday companies become extraordinary, showing that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate–from small startup to industry leader.With powerful and specific action steps concluding each chapter–and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability–The Breakthrough Company is stuffed with real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.
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